oloring the plate every day with one more cup
of fruits and vegetables is the rallying cry of
+color, a new American Heart Association
initiative to encourage Americans to eat healthier.
“If you’re trying to achieve and maintain a
healthy weight, fruits and vegetables can help fill you up,”
said Rachel Johnson, Ph.D., R.D., a professor of nutrition
at the University of Vermont and past chair of the AHA’s
nutrition committee. “It’s almost impossible to overeat
fruits and vegetables.”
Three out of four Americans do not eat enough healthy
foods such as fruits, vegetables, low-fat dairy and healthy
oils. Unhealthy eating contributes to chronic diseases such
as heart disease and diet-related risk factors such as Type 2
diabetes and obesity.
An extra cup of fruits and vegetables a day can help
people reach the recommended two cups of fruit and
two-and-a-half cups of vegetables, according to the AHA.
“One cup every day extra for the next 20 years, that’s a
whole lot of nutrition,” said Lanette Kovachi, R.D.N., head
global dietitian for +color sponsor Subway.
Despite the nutritional value of fruits and vegetables,
price and a lack of familiarity may limit their consumption,
More people are trying to up their fruits and vegetables,
said Kovachi, but “there’s a lot more work to be done.
We’re motivating people to get there and giving them an
easy opportunity to get plenty of veggies.”
To sweeten the cup-a-day fruit and vegetable challenge,
the AHA will provide a series of videos, social media events
and interactive digital information.
Colorful foods add visual appeal to the plate, but also
“punch up” the nutritional value, Kovachi said. “Highly
colored veggies have more vitamins and minerals,” and
vitamin A, vitamin C, potassium and antioxidants and
phytonutrients that can help limit inflammation and promote
overall health, she said.
+color is the first step of the American Heart
Association’s Healthy For Good movement, which is
designed to rally millions of Americans to live healthier
lives and inspire lasting change. It will unify people around
the simple idea that making a small change today can
create a difference for generations to come. You can join the
movement and get quick and easy healthy living tips.
One Cup at